HISTORY OF BROTHERS IN ARMS
The genesis of the Foundation is the story of LT Brendan Looney, US Navy SEAL and 2004 United States Naval Academy graduate, who was killed in southern Afghanistan when his Black Hawk helicopter crashed during combat operations in 2010. While in high school and at the US Naval Academy, LT Looney was an active member of the football and lacrosse teams. He recognized the value amateur athletics could play in the lives of young men and women and the unifying effect of amateur athletics among diverse groups of people.
To honor the legacy of LT Looney, and support the lives of thousands of other military men and women like him, Brothers in Arms Foundation will host annual sporting events as one part of the Foundation’s overall activities. The events are designed to increase awareness of military service and support assistance programs for active members of the United States military, veterans, and their families while highlighting the importance of community service.
THE FOUNDATION
The Foundation was created to honor the legacy of fallen soldiers, sailors, airmen, and Marines, and assist their families through community outreach, sponsored events and related activities. The Foundation’s goal is to increase awareness of the selfless acts of military and their families, especially children, and create educational and athletic opportunities to support those affected the most by the sacrifice and service of the people who defend our country. The specific purposes of the foundation are to organize and promote events, including sporting events for the benefit of military families and underprivileged, under-served, and under-resourced children who have or are currently overcoming challenging circumstances. The Foundation will actively work to ensure these children will have every opportunity to participate in sports and to use sports to develop critical life skills, confidence and purpose. The Foundation will organize and partner with other organizations to conduct sporting events and other activities to fulfill its mission.
PRESS RELEASE
FOR IMMEDIATE RELEASE
Eric Beach Announces Relaunch of Brothers in Arms Foundation
Military Charity to Partner with Groups for Veterans Day
Los Angeles, CA (November 3, 2016,) Today, Eric Beach announced a relaunch of the Brothers in Arms Foundation (www.biafoundation.org). The Foundation’s mission is to provide funding assistance to military families and community servants with an emphasis on educational opportunities. The goal is to honor leaders across the country. In addition to the Brothers in Arms relaunch, the Foundation will contribute to existing organizations created by Gold Star families to honor their fallen military loved one.
“We need to do more to support our military families”, said Eric Beach. The Foundation was created to honor the legacies of fallen Soldiers, Sailors, Airmen, and Marines in coordination with their families, through community outreach. The genesis of the Foundation is the story of LT Brendan Looney, US Navy SEAL and 2004 United States Naval Academy graduate, who was killed in southern Afghanistan when his Black Hawk helicopter crashed during combat operations in 2010. To honor the legacy of LT Looney, and many other fallen heroes, the Brothers In Arms Foundation will host annual events that are designed to increase awareness of military service.
In 2013, Beach formed the Under Armour Brothers in Arms Classic, which features nationally ranked high school football teams. The Classic offers a unique opportunity for young athletes from across the country to gather together to learn more about true leadership and sacrifice. It will no doubt inspire a generation of future leaders.
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